This is a book about headline risk-beating value-creating solutions. It is an essential companion for executives responsible for ethical compliance, innovation, quality, safety, sustainability and security; for the C-suite leadership, and for corporate board members.

It demonstrates the urgency of increasing, protecting, and restoring intangible asset value, managing the business processes that create that value, and building enterprise resilience.

It is a book about managing risk and reputation to create, protect and potentially restore enterprise value. It is instructive, offering a wealth of specific examples and “how-to” counsel.

Published by the Intangible Asset Finance Society in cooperation with Trafford Publishing, March, 2010. Available from the store of the Intangible Asset Finance Society and other major on-line book retailers.

For more information select one of the following:

Sample Text
Testimonials
Classroom Use Ideas 
About the Authors
Purchase

To enter your name on a mailing list to receive periodic information from the Intangible Asset Finance Society, click here.

isbn: 978-1-4269-2414-9 (Soft)
isbn: 978-1-4269-2415-6 (Hard)

Library of Congress Control Number: 2010901159

Kossovsky, Nir, 1958- Mission: Intangible. Managing risk and reputation to create enterprise value / Nir Kossovsky with Todd A. Miller; forewords by Robert P. Rittereiser and Robert P. Liscouski — Indianapolis: Traff ord Publishing in cooperation with Intangible Asset Finance Society (Pittsburgh), 2010. — xxxvi, 190 p. : ill. ; 21.6 cm. — Includes illustrations and index. 1. Organizational change— Management. 2. Risk management. 3. Corporate image. 4. Consumer satisfaction. I. Title. II. Intangible Asset Finance Society.

For more information about the Society, visit the Intangible Asset Finance Society, contact the Society's Executive Secretary , or call +1 (412) 661-7086.

MISSION INTANGIBLE is a registered trademark of the Intangible Asset Finance Society. All rights reserved.